Entrepreneurship 1         Download PDF 

Credit Hours: 0.5

Course Length: 1 Semester

Course Description

In this introductory business course, students learn the basics of planning and launching their own successful business. Whether they want to start their own money-making business or create a non-profit to help others, this course helps students develop the core skills they need to be successful. They learn how to come up with new business ideas, attract investors, market their business, and manage expenses. Students hear inspirational stories of teen entrepreneurs who have turned their ideas into reality, and then they plan and execute their own business.

Course Prerequisites

None

Required Textbook(s) and/or Materials

None

Course Outline

Unit 1: Course Overview

  • Start the Course
  • Set Up Your Computer
  • Files and Folders
  • Study Questions and Assignments

Unit 2: Section 1: The Role of the Entrepreneur

  • Entrepreneur Basics
  • Producers and Consumers
  • Entrepreneurs and the Economy
  • Past and Future of Entrepreneurship

Unit 3: Section 2: Entrepreneurship as a Career

  • Self-Employment
  • Characteristics of Entrepreneurship
  • Personal Potential for Entrepreneurship
  • Career Paths for Entrepreneurs

Unit 4: Section 3: Economic Principles

  • Profit and Loss
  • Profit Motive and Competition
  • Supply and Demand
  • Factors or Production

Unit 5: Section 4: Production and Delivery

  • Fields of Business Activity
  • Product and Service Types
  • Economic Utility
  • The Product Life Cycle

Unit 6: Section 5: Small Business Basics

  • Parts of a Business
  • Success and Failure
  • Business Ethics

Unit 7: Section 6: Business Ideas and Opportunities

  • Small Business Opportunities
  • Developing Business Ideas
  • Personality and Skills

Unit 8: Section 7: Defining Your Business

  • Setting a Purpose
  • Your Business Plan
  • Setting the Scope

Unit 9: Section 8: Business Organization

  • Business Structures
  • Corporations and Franchises
  • Registering a Business
  • Internal Organization
  • Buying and Using Inventory

Unit 10: Section 9: Marketing Basics

  • Brand Image
  • The Marketing Mix
  • Market Penetration

Unit 11: Section 10: Promoting Your Company

  • Promoting Methods
  • Advertising Media
  • Advertising Messages
  • Creating a Balanced Plan